Match Analysis - For Rights Holders

Solutions for Rights Holders

Benefits for Rights Holders

Rapid revenue growth
Ecstatic fans
Higher licensing fees
Excited sponsors
Better global marketing
Increased ticket sales
Instant, unparalleled online solution

Online video rights sell for a fraction of broadcast rights and even then, licensees have difficulty scraping out a return on their investment.

Typical sports web sites are little more than a repetition of the traditional broadcast paradigm: a few standard highlights chosen for the imaginary "prototypical fan".

Match Analysis has revolutionized online sports by doing for video what the search engines did for text: allow the user to instantly get exactly what they are interested in from a nearly endless library of content. Fans are put in the director's chair, and online video finally is more than just a lousy reproduction of broadcast TV.

Tango Online

Tango Online is a complete, touch-by-touch video database covering every match, every player, and every touch in a league.

Engaging and highly interactive, Tango gives users thousands of ways to explore their sport all linked directly to streaming video.

Box scores come alive with action video, goal leader tables morph into seasonal highlight reels, and stats explode with insight through colorful "VideoActive" charts.

Remember life before VCR's and the video rental store? These innovations transformed the movie industry by creating continuous long-term dividends that, over time, far exceeded short-term box office revenue.

Tango Online does exactly the same thing for sports video by magnifying the "hours long" shelf life of sports video into a nearly endless revenue stream for rights holders.

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That Gold Mine in Your Basement

Chances are you have a room filled with dusty video tapes of seasons past that haven't generated a dime of revenue in years.

While every sports fan has a keen interest in the legacies of their favorite clubs and players, that history, whether it's last week's match or the great plays that live only in their father's memories, wastes away out of reach of both fan and sponsor.

But what if each fan could pick his favorite players or the greatest players of all time and watch every goal they ever scored, or every shot they took this season, or every red card they've ever registered? What if you could browse the entire history of the sport in seconds, exploring its best and worst moments?

Suddenly that archive of worthless video is a fan paradise and a sponsor's dream. That is the future of online sports. That is Tango Online.