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Liga MX Announces Strategic Alliance with Match Analysis

For Immediate Release: February 27, 2013

Note: The following is a translation of the press release originally released by Liga MX in Spanish. The original version may be found here.

Liga MX is proud to announce a strategic alliance with Match Analysis, the leader in statistical and technical analysis of football. The alliance brings Liga MX a set of tools and services that include video, statistical analysis, real time data compilation, player tracking, and performance analysis of both its clubs and worldwide football.

At the presentation of this important partnership, the president of Match Analysis, Mark Brunkhart, and the General Director of Liga MX / Ascenso MX, Enrique Bonilla Barrutia were present.

With this joint venture, Liga MX takes a significant technological step forward and continues the advancement of its technical operation. Among other Match Analysis products, Liga MX will take advantage of the K2 Plus, a market leading system that provides corner to corner video, player tracking, and True View visualizations.

Enrique Bonilla emphasized: "This cooperative effort will bring Match Analysis’s operation to Mexico, creating new jobs, positioning Liga MX among the most advanced in the world of football, and delivering a better show for our fans. In addition to interactive video of their team, of each player, of their idols, the fans will be able to see specific plays, goals, the shape of the team’s lineup, and much more within the Liga MX website”.

Match Analysis President, Mark Brunkhart, in presenting the strategic alliance with Liga MX, said: "We are honored to share this fantastic project with Liga MX. We know that Liga MX has great fans, great clubs, great players, and is a world-class organization. We believe that with its vision and leadership, Liga MX is poised to be one of the top leagues in the world."

An example of technology to be implemented in Mexico is the K2 Plus Panoramic Camera System which will be installed at each of the stadiums of the Liga MX clubs. The system pushes the boundaries of sports analysis.

The K2 Plus is an exciting tool that delivers:

  • High Definition Video: High-end cameras offer stunning image quality, color and definition.
  • Panoramic Images and Zoom Control: Easily see wide angle views of a tactical panorama or zoom in to see technical detail.
  • Quick and Easy Operation: Light, small, and accessible.
  • Accurate Player Tracking: Recording of the precise location of all 22 players and the referees allows the creation of fitness reports and True View visualizations.
  • Flexibility: Portable system allows coverage of away matches, reserves, or the practice field.
  • Smart Board / Touch Panel: For presentations in the locker room, meeting room, or the television studio.

K2 Plus Panoramic Video has the ability to revolutionize the analytical processes of a football club. Fully integrated into Match Analysis’s existing product suite, it provides the most advanced and powerful set of analysis tools on the market. The interactive experience emphasizes the importance not only of analysis but also of communication.

In addition to tactical analysis, the K2 Plus provides valuable information that enables the evaluation and development of referees, the disciplinary review of league matches, and the monitoring of players and the coaching staff.

With this state of the art technology, Liga MX will have access to a comprehensive database of Mexican football that will permit the clubs to receive a wide range of analytical reports.

“This partnership is designed for the mid- and long- term with our confidence that it will be of great benefit to Liga MX football and provide a unique view of the sport that generates so much passion among all Mexicans,” concluded Enrique Bonilla Barrutia, General Director of Liga MX / Ascenso MX.

About Match Analysis

Match Analysis is the leading pioneer in high performance analytical tools for soccer (football) and pioneered a product portfolio that has ensured North America continues to lead the world in performance analysis.

Over the past decade, Match Analysis has worked with almost every top club in North America and top media outlets including the New York Times coverage of the 2010 World Cup. In 2013, Match Analysis clients include all 18 Liga MX clubs, 13 MLS clubs, the United States, Mexican, and Canadian National teams, and a wide array of college and amateur sides.

Match Analysis offers a comprehensive suite of tools and services including video indexing and archiving, statistical analysis, live data collection, player tracking, and fitness and performance analysis.

Match Analysis Contact:

Stephen Hamilton +1-213-321-9554




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